AIGA Professional Practices in Graphic Design is now revised and updated to cover the latest standards in the graphic design business. Designers, their clients, and their professional advisers will find advice on a range of key issues. Each in-depth chapter is written by an industry expert, thoroughly detailing topics such as:

· Professional relationships · Negotiations · Fees · Contracts · Employee and supplier relations · Structure and management of a design business · Managing large projects

· Copyright and trademark issues · New Technology · Sales tax · Safety issues · Ethical standards

The newly revised “AIGA Standard Form for Design Services” is included, and a complete resources section highlights selected publications, Web sites, and organizations for graphic designers. No designer or design firm should do business without this book.

“This book is a comprehensive guide on the professional practices for designers at all stages of their careers . . . . Only as designers reflect a consistent, responsive, and businesslike tenor in relations with their clients will an expected set of norms define an established ethos for the profession.”-Richard Grefè, Executive Director, AIGA, from the Preface