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Branding for Nonprofits:
Developing Identity with Integrity
by DK Holland
Branding for Nonprofits provides the processes, tools and thinking needed to brand or rebrand. DK Holland ís inspiring and demystifying approach helps nonprofits approach the process with confidence and enthusiasm.
The book presents case studies that reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas and rebranded to create a distinctive clear identity that furthers their mission and helps stabilize their programs.
Four-page interviews with six nonprofit groups explain the impact of rebranding.
Chronological order shows nonprofits how to proceed at each stage of branding.
Each chapter has charts, photos or other visuals to support the text.
Aimed at managers of small & mid-size nonprofits; graphic designers, art directors, educators.
New York City alone has 27,000 nonprofits; 1.6 million registered nonprofits in the U.S. compete for membership, volunteers and over $24 billion in grants and donations.
Loss of funding after 9/11 has made branding crucial to nonprofits.
Addresses the indirect connection between branding and fundraising.
For-profit American businesses invest millions in branding; most successful nonprofits lack the resources and wherewithal to hire a brand expert even though they know they need to rebrand.
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Reviews
"Branding for Nonprofits is a great how-to manual on the proper use and long term care of not only your elusive brand, but the creative-types you might have to endure to realize it."
—Eric J. Olson,, Creative Director,
Brooklyn Academy of Music
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