"Brilliantly captures the world of retailing in the twenty-first century. Written in a uniquely entertaining style, Branding the Man is unusually astute in examining the basics of a successful business."—Wilkes Bashford, founder, The Wilkes Bashford Company

“The tender gender gets deconstructed in Bertrand Pellegrin's delightful book on men's shopping behavior. Branding the Man is a thoughtful and practical guide for the global retail community as well as for anyone who has ever been mystified by the sense and sensibility of the American male consumer.”—Paco Underhill, author of Why We Buy: The Science of Shopping

"Branding the Man is a fascinating deep dive into the psyches of male shoppers, but it also teaches a few good lessons about men as partners, colleagues and friends. Whether you're a retailer or a consumer, you'll find yourself saying 'So, that's why guys do that!'—and learn how to respond."—Jayne O'Donnell, retail reporter for USA Today and co-author of Gen Buy: How Tweens, Teens, and Twenty-Somethings are Revolutionizing Retail

"Branding the Man is a must read for anyone interested in men's fashion. Bertrand Pellegrin uniquely explores the evolution of men's fashion and offers insights into the relationship between the consumer and the retailer."—David Pilnick, senior vice president of international business ventures, Saks Fifth Avenue

“If you are interested in retailing for men, Branding the Man is an informative read.”—Sir Paul Smith, chairman, Paul Smith Limited