Building Design Strategy: Using Design to Achieve Key Business Objectives
by Thomas Lockwood and Thomas Walton
Co-published with Design Management Institute
Building Design Strategy offers innovative insights on using design as a strategic resource. Editors Thomas Lockwood and Thomas Walton of Design Management Institute have gathered wisdom from more than 25 international experts, including CEOs and presidents of major brand management firms, engineers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Motorola and Microsoft to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design, including:
▪ building a brand image ▪ improving return on investment ▪ improving usability and sustainability ▪ increasing customer satisfaction ▪ improving development processes ▪ entering new markets ▪ discovering and eliminating bias and weakness ▪ learning to see the big picture▪ clearing up misconceptions
The Design Management Institute was established in 1975 for the purpose of improving the role of design in business for social, environmental, and economic benefit. The organization conducts research, publishes a quarterly magazine, produces teaching cases with the Harvard Business School, sponsors career advancement workshops, produces four conferences on three continents, and has members in over 44 countries. DMI is located in Boston, MA. |
