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Building the Successful Theater Company
by Lisa Mulcahy
Everything from finding a performance space, to creating a first season, to promoting your company and production, to designing a long-term plan is discussed in detail in this engaging guide–a sometimes irreverent, always relevant look behind and beyond the curtain of the modern stage troupe. Through personal experience and the “war stories” of esteemed stage veterans, the author reveals the pitfalls, passions, and practicalities of the theater industry.
Chapters include developing business and budget plans, rehearsing, attracting attention with publicity and word-of-mouth, adapting to growth, and more. For everyone from the budding professional to the avid audience member wanting the ultimate back stage tour, no other book contains the unique insight and sound advice found in this indispensable reference.
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Reviews
“An outstanding resource that should be on the shelf of anyone wanting to form a theater company. A teeming font of information that abounds with rich tidbits and juicy anecdotes!”
—Iris Dorbian, Editor, Stage Directions magazine
“Want to start a theatre company? Start here. Lisa Mulcahy’s inspiring and insightful book is a guided tour through the unpredictable landscape of people coming together, finding a space, and making theatre, narrated by seasoned professionals who have done it all. Building the Successful Theatre Company ought to be in the back pocket of anyone who ever turned on a light and imagined a stage in a basement, a bar, or a long-abandoned storefront.”
—James Palmarini, Editor, Teaching Theatre journal
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