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Living Trusts for Everyone: Why a Will is Not the Way to Settle Your Estate
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List Price: $14.95
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The misconceptions surrounding the last will and testament need to be put to rest: Wills benefit lawyers. Trusts benefit you. Living Trusts for Everyone explains this truth most lawyers don't want to admit and the advantages trusts have over wills, including eliminating probate and protecting assets for your heirs.
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Emotional Branding: The New Paradigm for Connecting Brands to People, Revised Edition
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List Price: $19.95
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Emotional Branding examines the role of the five senses in branding and design, and shows how some brands have built up their businesses by engaging in a sensory interaction with consumers.
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Business and Legal Forms for Photographers (4th Edition)
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List Price: $29.95
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Here’s the classic “bible” of forms and checklists for every situation a professional photographer may face. Thoroughly expanded and updated to cover the Internet, this brand-new Fourth Edition contains 34 forms, each ready-to-use as is, or easily tailored to fit any situation.
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Design thinking is a new and extremely effective tool that can be applied to the design of complex systems, business processes, and the design of businesses themselves.
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Branding the Man
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List Price: $27.50
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This informative guide peeks into the male psyche to teach readers how to attract male customers and showcase fashion in an appealing, non-threatening way. In Branding the Man, Pellegrin explores the areas where men feel most at home, exposes their feelings toward fashion, and explains how today's man has evolved into someone who no longer fears shopping.
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How to Start and Run a Commercial Art Gallery
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Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture.
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The Art of Digital Branding
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This book is for every company that wants to enhance its brand identity through the Internet. Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a Web presence that can increase revenue, improve customer relations, and boost brand loyalty...
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Brandjam: Humanizing Brands Through Emotional Design
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A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk.
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Legal Forms for Everyone (5th Edition)
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Renting an apartment? Buying your first home? Thinking about a will? This fifth edition of Legal Forms for Everyone is the ultimate self-help legal guide that will save you hours of research time and money in legal fees.
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Business and Legal Forms for Fine Artists, 3rd Ed.
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List Price: $24.95
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The third edition of this popular resource contains 22 business and legal forms designed to meet the daily needs of all artists.
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