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Careers By Design: A Business Guide for Graphic Designers
(3d Edition)
by Roz Goldfarb
Leading headhunter Roz Goldfarb reveals her time-proven secrets for survival and success in the graphic design industry. Through her work with hundreds of corporations around the world, she provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting design careers.
Discussion in this revised and expanded third edition includes: jobs, hiring practices, salaries, portfolios, resumes, networking, headhunters, training, freelancing, and more, with a special focus on the new design disciplines, training requirements, and opportunities for the Internet. "Careers by Design should be on the desk of every ambitious graphic designer. . . . If you are looking to secure an even more successful future, Careers by Design is a must-read." Design Management Journal. |
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Reviews
“An informative introduction to the business side of graphic design. For beginners, the clarifying chapter on preparing a portfolio is worth the price of the book.”
— Milton Glaser, Milton Glaser, Inc.
“Roz Goldfarb knows her stuff and has written an unusually comprehensive, candid, and savvy guide to graphic design…An upbeat state-of-the-industry career book for tough times.”
— Booklist
“Goldfarb provides insight into the steps and current creative challenges faced in moving into a design career.”
— Library Journal
“An acclaimed expert…, Roz Goldfarb writes with the authority of a top headhunter…and covers the whole complicated field of what ‘graphic design’ has become.”
— Communication Arts
“A ‘must-have’ guide for anyone navigating the dramatically changing design profession in pursuit of achievement, gratification, and success.”
— Richard Grefé, Executive Director, the American Institute of Graphic Arts
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