Communication Design

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Home > Design Writing >

Communication Design: Principles, Methods, and Practices

6 x 9, 240 pages, Paperback
ISBN 1-58115-365-1
Publication Date: November 2004

List Price: $24.95
Our Price: $19.95
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Stock Status: In Stock

Product Code: 1-58115-365-1

Description

Table of Contents

Communication Design: Principles, Methods, and Practices

by Jorge Frascara

Graphic design students will get a firm grip on the theory and practice of communication design with this unique, comprehensive work.

Written by an expert on communication design with a versatile professional and theoretical training, the book inspires young designers to look beyond aesthetic concerns and develop an integrated, multi-dimensional understanding of this ever-changing field. The book is systematically divided into eight sections: a description of the field, historical context, the knowledge-base, economy & technology, methods & planning, areas of professional practice, computer technologies and communication design, and culture & society.

On the long path from idea to reader�s/recipient�s response. Students learn how to approach design problems in a methodical, professional manner; how the human mind interprets visual and verbal messages; how technology choices impact the design process; how design is used in the service of information, education, administration, and persuasion; what it means to design for noncommercial advertising, political and ideological propaganda, and much more.

Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design.

Reviews

"This book is an indispensible introduction to visual communication design, Jorge Frascara's expanded vision of what designers previously called 'graphic design.' The author understands visual communication to be a social process and takes great pains to explain how the formal aspects of design contribute to achieving social ends."
�Victor Margolin, Professor of Design History, University of Illinois, Chicago

"Jorge Frascara has contextualized and argued for repositioning visual communication design effectively and forcefully. In broad strokes, he describes major changes in culture and technology that alter this design role."
�Prof. Sharon Helmer Poggenpohl, Institute of Design, IIT