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Corporate Art Consulting
by Susan Abbott
Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field.
Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision-makers, establish a profitable fee/commission structure, and write and present winning proposals.
How to handle and install art, art program management, professional ethics, marketing, publicity and advertising are addressed. |
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Reviews
"Susan Abbott's book is virtually a bible for the beginning or the seasoned art consultant. Galleries will benefit from this great storehouse of information and guidance for sales procedures–an important tool for any art professional."
—Nedra Matteucci, Owner, Nedra Matteucci's Fenn Galleries, Nedra Metteucci's Fine Art
"An acknowledged leader in her field, Susan Abbott shares the secrets of her success in the most thorough, honest, and readable book on this subject that I think could be written! It is required reading not only for art consultants, architects, and interior designers, but for entrepreneurs or marketers in any field."
—C. David Robinson, FAIA, Partner, James Stewart Polshek and Partners
"Corporate Art Consulting is to my knowledge the first book to accurately describe the profession of art consulting. It is a useful tool for anyone interested in entering the field and a solid source of information to art consultants currently practicing."
—Katherine Smith-Warren, Past President, Association of Professional Art Advisors
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