"An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture and manage models for sustained innovation.”—Daniel H. Pink, author of A Whole New Mind
 
“Dipping into DMI’s rich archives of material from business-and-design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation.”—Tom Kelley, General Manager, IDEO, and author of The Ten Faces of Innovation and The Art of Innovation

“Although design is still about a magic sparkle of creativity (“Create”), it
cannot be anymore a “one man show” (Collaborate), and it must be embedded into the corporate culture as a way to foster sustainable innovation of products and processes (“Innovate”). This book is a comprehensive collection of complementary perspectives on these topics. Brilliant. Definitely a must read!”—Mauro Porcini, Head of Global Product Design, C&O, 3M Company