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 David Cole is a marketing consultant, writer, marketing and public relations executive, and teacher with 30 years of experience in the publishing business.
As principal and proprietor of Cole Associates, he provides strategic business and marketing planning, marketing materials, and writing services to clients including Archipelago Publishing, Berrett-Koehler Publishers, Boland Healthcare, Crossing Press, Sierra Club Books, Stone Bridge Press, White Cloud Press, Writers Connection, Yoga Journal, and many others.
As marketing director for Nolo Press, a leading Bay Area book and software publisher, he was responsible for developing marketing strategies and forecasting growth, managing distributor relationships, product packaging, advertising, direct mail, and public relations. During his tenure as marketing director, Nolo Press grew from a small book publisher—with 13 employees and sales of just under $1 million—to a thriving company with an established reputation, boasting a staff of 50 and annual sales of $6 million.
As founder and first president of the San Francisco Bay Area Book Festival, currently in its tenth year, he was responsible for conceptualizing and organizing the entire Festival. Now established as a major cultural event in the Bay Area, the Festival draws tens of thousands of attendees and hundreds of publishers and authors. For his work in founding the San Francisco Bay Area Book Festival, he received the Northern California Book Publicity and Marketing Association "Hilly Award" for outstanding contributions to the publishing community.
He is a frequent speaker at book publishing workshops and has taught writing, literature, and book marketing on the college level. He has served on the board of the Northern California Book Publicity and Marketing Association and is an active member of the Publishers Marketing Association. He served as contributing editor to Bulldog Reporter's Book Marketing and Publicity newsletter and Book Publishing Report.
David Cole lives in Berkeley, California.
E-mail: dcole@geminicole.com
Web site: www.geminicole.com
Allworth Press books written by David Cole:
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