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Design Management:
Using Design to Build Brand Value and Corporate Innovation
by Brigitte Borja de Mozota
This groundbreaking volume provides the corporate world with a blueprint for integrating the values, creativity, ethics, and innovations of the design process into the overall management of business.
Written by a leading authority in the field, Design Management illustrates how design and management can converge into a single philosophical and practical approach that creates value, contributes to company performance, and impacts corporate vision.
Chapters include dozens of case studies, real-life examples, and leadership profiles that illustrate theories of design, management, and marketing.
The first book to bring together the theory and practice of design management, Design Management is an indispensable reference for designers, marketers, and corporate communication professionals.. |
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Reviews
“Design Management is the Rosetta Stone of Design.”
—Gianfranco Zaccai, IDSA/ADI, Designer and Strategist, Founder and CEO, Design Continuum
“Design’s collective contribution toward quality, innovation, and user experience cannot be matched in any other single profession. This book shows how the equation works.”
—Bonnie B. Briggs, Head of Brand Strategy, Caterpillar Inc.
“. . . an essential reference resource for anyone interested in managing the design process and any company interested in enhancing the value of its products.”
—Professor Robert Veryzer, Ph.D., Rensselaer Polytechnic Institute.”
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