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Emotional Branding: The New Paradigm for Connecting Brands to People
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List Price: $24.95
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A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels.
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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
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List Price: $24.95
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Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today’s consumers
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Design Dialogues
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List Price: $18.95
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This wide-ranging compilation of interviews offers a colorful and candid introduction to the personalities, passions, and work of thirty- four respected designers, artists, authors, and media producers.
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Looking Closer 3: Classic Writings on Graphic Design
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Rare and difficult-to-find essays provide fascinating reading in this third anthology in the Looking Closer series, a matchless resource tracing the continuum of critical thought from graphic design¹s earliest days as a viable art and craft.
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Design Literacy (continued)
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A sequel to its popular forerunner, this edition casts the net even further in examining the reasons and history behind various objects of design that have had a significant impact on our culture.
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Graphic Design and Reading: Explorations of an Uneasy Relationship
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In this eclectic collection, thought-provoking essays from a wide range of perspectives explore the multifaceted interaction between graphic design and reading.
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Texts on Type: Critical Writings on Typography
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Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology.
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Graphic Design History
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List Price: $21.95
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Covering the history of the industry from its birth at the turn of the twentieth century to its place in the new millennium, Graphic Design History is the only reference that assembles long-lost essays defining the history and spirit of the graphic designer into one fascinating resource.
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Design Issues: How Graphic Design Informs Society
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Based on the popular “Design Issues” column in Communication Arts, this anthology of brilliantly-conceived mind-teasers explores how design communicates with, rubs itself against, and sometimes stumbles around the “real” world.
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The Graphic Design Reader
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Driven by a lifetime in graphic design and a passion for everything pop culture, acclaimed graphic designer Steven Heller delivers a provocative and highly personal interim report of his craft in this enthralling collection of essays.
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