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Home
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Howe, Austin
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Designers Don't Read
5 1/2 X 8 1/2, 224 pages; paperback
ISBN 978-1-58115-665-2
Publication Date: September 22, 2009
List Price:
$24.95
Our Price:
$19.95
You Save $5.00!
Stock Status:
In Stock
Product Code:
978-1-58115-665-2
Description
Excerpts
Table of Contents
by
Austin Howe
designed by
Fredrik Averin
Designers Don’t Read
is easily digestible inspiration for creative professionals “on demand.” Creative director, writer, advocate, and design cheerleader Austin Howe explores the creative process and conceptualization and delves into what to do when inspiration is lacking. Organized not only by topic but also by how long it will take the average reader to complete each chapter, the book is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. With its unique organization and attractive design, complete with “discoverables” designed to please the designer's eye,
Designers Don’t Read
can fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!
Reviews
“If you truly believe in the power of design and in truth over harmony, read
Designers Don't Read
. This book is that wake-up call that could save the advertising and design culture from itself.”
—
Michael Jager, creative director and president, JDK Design
"Austin usually approaches work with childlike curiosity, unbridled enthusiasm, and 'anything's possible' energy. He has successfully shifted from the world of advertising to the world of design and shares that experience in
Designers Don't Read
. It's an unusual, outsider/insider view of the field of design."
—Steve Sandstrom, Sandstrom Partners
"From the man who has been totally complicit in the ravages of twenty-first-century marketing comes a brilliant . . . review of the industry's secret practices. Expect sarcasm, hilarity, plus the tips and the tools necessary to pull down totally undeserved salaries and egregious bonuses."
—
Dan Wieden, president and CEO, Wieden+Kennedy
"I found this to be a humorous and insightful diatribe on the design business. Austin Howe is definitely a design aficionado—if they had baseball cards for designers from the past fifty years, I believe Austin would have all of them."
—Bill Cahan, Cahan & Associates
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