Reviews
“Think of this as the logo for all logo books. Jack Gernsheimer has given a whole new identity to identities with his terrifically original and illuminating study of one of graphic design’s most ubiquitous forms. He should change his name to Mark!”—Chip Kidd, author of The Cheese Monkeys
“Gernsheimer has distilled the complex process of designing logos into a text that is clear, concise and thorough. His insights, gleaned from years of professional practice, will help young designers avoid many of the problems that typically plague the process. Experienced designers will find the book a valuable resource, particularly when seeking language to assist in the education of clients.”—Alice Drueding, Professor, Graphic and Interactive Design, Tyler School of Art/Temple University.
“Jack Gernsheimer’s process for designing logos, which he has perfected over decades, serves as an excellent guide for the design community at large.”—Stacie Rohrbach, Assistant Professor, School of Design, Carnegie Mellon University
“This book has it all, from concept to execution, with strong advice on working with clients to achieve the best possible outcome. An excellent resource for students and professionals.”—Joe Scorsone, Professor, Graphic and Interactive Design, Tyler School of Art/Temple University.
“A practical primer and engaging historical overview of one of the most challenging facets of graphic design.”—Patrick Coyne, Editor/Designer, Communication Arts
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