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  Home > Design Practice >

  Designing Magazines: Inside Periodical Design, Redesign, and Branding
  Designing Magazines
 
8.5 x 11, 208 pages, paperback,
Publication Date: October 2007


List Price: $35.00
Our Price: $28.00
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Stock Status: In Stock

Product Code: 1-58115-499-2


Description Table of Contents
 
Designing Magazines: Inside Periodical Design, Redesign, and Branding

By Jandos Rothstein

Designing Magazines is for anyone who has ever dreamed of designing his or her own magazine or who wants to restructure and rebrand an existing one. Designers and editors will get the inside scoop on how magazines operate internally and politically—essential knowledge for anyone in the industry. In a series of interviews and essays, thirty-five experienced editors, in-house designers, and consultants—including George Lois, Roger Black, Greg Lindsay, Steven Heller, Joyce Rutter Kaye, Dan Rolleri, and Moisés Naím—present their views and insights on the goals and process of magazine design. Chapters focus on specific problems editorial designers face, such as:

• In-house versus external redesign
• Setting and working with a budget
• The effects of relocation on the staff and content
• Maintaining a fresh look without sacrificing identity
• Creating design specifics such as the grid, typography, and ad placement
• The affect of design on readers
• Deciding how much to alter the magazine’s image
• Evaluating readership
• Setting goals and objectives for a design
• Meeting the needs of everyone on staff
• Ethical considerations of magazine design
• The future of the field     

Rothstein also showcases magazines that have risen above the crowd and achieved special social importance and describes how design has been a part of that process. This book provides fresh perspectives for those new and old to magazine design.
 
Reviews

“This excellent resource is about more than just design. It digs into all the joys and frustrations of putting out a magazine, with clear-eyed insights that will help tame the process.”—Julie Lasky, Editor-in-Chief, I.D. magazine

“This is the definitive book on magazine design and a must-read for students and professionals.  The breadth of perspectives covered by some of our finest art directors bypasses trends and, instead, focuses on the thoughtfulness behind visual engagement and influence. Jandos Rothstein has created a page turner—I felt as though I was in a salon with connoisseurs as passionate as I am about great magazine design.”—Jane Ottenberg, President, The Magazine Group

“Being a magazine designer is both rewarding and treacherous. This well-rounded collection of essays offers insight that is indispensable to the novice designer or accomplished professional and looks beyond the pretty pictures and packed layouts. Think twice before reading this; you won't look at magazines the same way again.”—Tyler Darden, Art Director, Virginia Living magazine

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