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Digital Stock Photography: How to Shoot and Sell
By Michal Heron
A leading expert on stock photography provides you with everything you will need to know to create digital stock photos that sell in today’s marketplace. Aspiring and professional photographers alike will find a treasure trove of insights on the style and concepts needed to create saleable stock, as well as information about how to prepare and organize a shoot and how to manage digital stock. From handy tips to invaluable business essentials, this book provides guidelines for:
• Capturing digital images
• Writing business letters
• Working with scans
• Delivering digital images
• Evaluating equipment
• Organizing digital files
• Creating release forms
• Obtaining copyrights
• Dealing with clients
• Choosing a photo agency
• Building a digital archive
• Hiring assistants • Editing images
• Deciding what to shoot
• Submitting your work
• Establishing a successful workflow
Twenty-five stock assignments designed to reflect the most current trends in photography provide you with a blueprint for building a stock collection, while special sections detail how to market stock in the digital world, negotiate and quote stock photo fees, and understand the new economy of stock. If you’re entering or making the transition to the digital stock environment, you will want to keep this book as close as you keep your camera. |
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Reviews
“Michal has done a wonderful job in putting together a valuable resource for any photographer who wants to succeed in the ever-changing world of stock photography.”—Patrick Donehue, President, Picture Archive Council of America (PACA)
“Any photographer—but particularly newcomers—can benefit from Michal Heron’s comprehensive take on how to do business in her latest book, Digital Stock Photography: How to Shoot and Sell. Michal presents the elements in a clear and logical fashion.”— Niki Barrie, Editor, The Picture Professional; Publisher, Loupe Media
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