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Editing by Design:
For Designers, Art Directors, and Editors-The Classic Guide to Winning Readers
3d Edition
by Jan V. White
This completely updated edition of a classic guide shows a new generation of editors and designers how to make their publications sing! Readers will find a compendium of practical tips for a happy marriage between content and form, helping story and design reinforce each other and create pages irresistible to readers.
Brimming with hundreds of black and white and color illustrations, chapters cover the confines of what the editor/designer team controls; the fundamentals of verbal-visual teamwork; the relationship of image size to story impact; problems and solutions for matters of columns and grids, margins, spacing, captions, pictures, diagrams, boxes, size and contrast, text type, symmetry and asymmetry, covers and color; and much more.
This is a must-have for designers looking to improve their products, publishers who realize that their products need a competitive edge, and writers and editorial directors looking to give their work enhanced meaning. |
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Reviews
"Highly recommended.”
—Library Journal
“Jan White’s are the very best working and how-to and why-to volumes available on the use of graphics in books and publications.”
—Publishers Weekly
“A super how-to-do-it book . . . bound to spark greater interest and variety in your publication.”
—American Artist
“In the esoteric world of publication design, Jan White must rank as one of its first citizens, as well as resident theoretician. . . . White clearly knows his editing and design.”
—Communication Arts
“Editing by Design should be required reading for anyone working in magazines today—especially editors!”
—Walter Bernard, Partner, Walter Bernard and Milton Glaser Design.”
“This book is packed with useful ideas and distinctive ways to implement them. What White preaches and teaches leads to a publication of impact, refinement, and ease of usage.”
—Peter P. Jacobi, Professor Emeritus of Journalism, Indiana University, and Communications Consultant
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