Effective Publications Management: Keeping Print communications on Time, on Budget, on Message, 1-58115-486-0

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Effective Publications Management: Keeping Print Communications on Time, on Budget, on Message

8 � X 10, 208 pages; paperback,
Publication Date: October 2007

List Price: $29.95
Our Price: $23.95
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Stock Status: In Stock

Product Code: 1-58115-486-0

Description

Table of Contents

Effective Publications Management: Keeping Print communications on Time, on Budget, on Message

By Cathy Connor Lips

From concept to delivery of the final product, this is the definitive guide to every phase of the print publication process. Readers will find all they need to oversee the creation of annual reports, brochures, direct mail promotions, catalogs, print ads, newsletters, invitations, posters, product packaging, and much more. With each chapter dedicated to a different stage of the process, this is a resource to keep on hand for projects of all sizes. From beginning to end, Effective Publications Management will guide readers through:

Determining the needs of the publication
Honing the intended message
Creating proposals
Managing research, resources, schedules, and budgets
Assembling a competent team of writers, designers, photographers, illustrators, and others
Testing effectiveness before going to press
Selecting printers and manufacturers
Negotiating with shipping companies

Sample project schedules, budgets, and vendor contracts are provided, as are expert tips from designers, writers, marketers, printers, and other publication professionals. With the help of this book, those creating communications will never again have to sacrifice time, money, or quality.

Reviews

�The most thorough text I've seen on this subject. It includes detailed information not just about the stages of any project but also about the players who might be involved at any point in the process. Numerous interviews with industry professionals and extensive samples provide examples of a wide variety of solutions. You can never remember everything; this book is a great resource.��Dr. Stephanie B. Gibson, associate professor; director, Publications Design Program, School of Communications Design, University of Baltimore

�Good intentions are not enough to steer print communications. It�s crucial to have a reliable map that is shared by everyone involved, from investors to readers. Cathy�s book not only provides that map but also the insights of those who have already traveled the precarious road and arrived at success.��Catharine Fishel, editor, LogoLounge; author, How to Grow as a Graphic Designer and Inside the Business of Graphic Design

�Effective Publications Management contains valuable and insightful advice for everyone from the student to the young professional to the seasoned design manager to the overwhelmed client. The book should be required reading for anyone teaching a professional practice course geared toward design professionals!��Emily Ruth Cohen, consultant to creative professionals