The Graphic Designer’s Guide to Better Business Writing, ISBN 1-58115-472-6

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Home > Design Practice >

Graphic Designer's Guide to Better Business Writing

6 X 9, 274 pages; paperback,
ISBN 1-58115-472-0
Publication Date: April 2007

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Stock Status: In Stock

Product Code: 1-58115-472-0

Description

Table of Contents

The Graphic Designer’s Guide to Better Business Writing

by Barbara Janoff and Ruth Cash-Smith

The Graphic Designer’s Guide to Better Business Writing offers a compendium of practical tips to help designers running their own studios, working as freelancers, or employed at agencies get ahead in today’s competitive marketplace. This handy guide breaks down the writing process into simple, comprehensible stages and offers practical writing and presentation models that designers can immediately put to use. Readers will find real-life examples, covering an array of essential topics such as:

• Writing winning resumés and cover letters
• Landing accounts
• Composing polished letters and reports
• Conducting client research
• Creating design briefs
• Maintaining good client relations
• Communicating across cultures
• Planning for growth

The Graphic Designer’s Guide to Better Business Writing also divulges numerous time-saving insider tricks of the trade, gleaned from interviews with seasoned design professionals and creative directors from across the country. Motivated designers who apply the wealth of material covered in this book will enjoy the benefits of more effective communications with their clients, vendors, and colleagues.

Reviews

“Writing is a vital part of everything we do. The Graphic Designer’s Guide to Better Business Writing is an invaluable resource for me, even after twenty years in this business. I wish I had had it when I was starting out.”

—Margo Chase, Founder and Creative Director, Chase Design Group

“Unfortunately, we can be fluent visually but sometimes don’t get the chance to show it because our written or verbal first impression is lacking in some way. This book is the great equalizer; it allows you to communicate who you are more effectively. A must-read for success in the business world; it will be my most utilized reference guide.”

—Andrea Costa, Art Director, TIME magazine

“Any designer who wants to be successful today had better learn the skills of written communication. This books covers it all from A to Z.”

—Cameron Foote, Editor, Creative Business newsletter