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  How to Start and Run a Commercial Art Gallery
  How to Start and Run a Commercial Art Gallery
 
6 X 9, 256 pages; paperback
ISBN 978-1-58115-664-5
Publication Date: July 14, 2009


List Price: $24.95
Our Price: $19.95
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Product Code: 978-1-58115-664-5


Description Table of Contents
 
by Edward Winkleman

Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to write a business plan, find start-up capital, find your ideal locale, renovate the space, manage cash flow, promote and grow your new business, attract and retain artists and clients, hire and manage staff, and represent your artists.
 
How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations.
 
Reviews

 "Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed—in understandable terms—information I wish I had known before starting my gallery."—Zach Feuer, owner, Zach Feuer Gallery, and cofounder of New Art Dealers Alliance

“Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read.”—Daniel Grant, author of The Business of Being an Artist

Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.—Leigh Conner, Conner Contemporary Art


Average Customer Review: Based on 1 Reviews. Write a review.

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  1 of 1 people found the following review helpful:
 
The Most Valuable Piece To Have In Your Galley September 21, 2009
Reviewer: Benjamin Lee Webster - www.benjaminleewebster.com from Dallas, TX United States  
This IS the starting point for those brave souls that dare to venture down the path to opening an art gallery. I'm in the process of opening 2 galleries and this book is one of the most valuable pieces that I will have.

Before reading How to Start and Run a Commercial Art Gallery, I began with rough ideas and concepts about what I wanted to accomplish with my galleries. Edward Winkleman has done an incredible job at providing a solid foundation and an insightful framework for me with his book.  

Each chapter was filled with direction that was clear and well communicated. After reading the book, I felt that that I gained years of wisdom and experience. For the areas that I needed to research further, this book gave me those sources.

How to Start and Run a Commercial Art Gallery is an investment not only in my business, but in myself as well.

Bravo!
Benjamin Lee Webster
Owner of The Benjamin Lee Webster Gallery (opening December 2009 and Venue4theArts (opening Mid 2010)

Was this review helpful to you?


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