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How to Succeed in Commercial Photography: Insights from a Leading Consultant
By Selina Maitreya
Photographers looking to develop their vision, values, and business plans will find the keys to success in How to Succeed in Commercial Photography. Veteran photography consultant Selina Maitreya provides photographers at every career stage with all the tools they need for a prosperous career and a rewarding life in commercial photography. She tells photographers how to:
• Rise above the competition
• Build a dynamic professional team
• Develop a powerful online portfolio
• Self-promote with a consistent message
• Set goals and meet them
• Survive difficult times by overcoming fear and creative blocks
• Accept responsibility for success
Through intimate interviews, commercial photographers reveal pitfalls and missteps they’ve experienced, and explain how others can avoid the same. Anyone seeking a successful and well-balanced life as a commercial photographer will need this illuminating guide. |
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Reviews
“Every photographer is looking for the ‘Magic Bullet’ to success in commercial photography. Those smart enough to follow Selina’s advice will find their ‘Magic Bullet’ and all of the answers leading to their own personal and commercial success.”—James Sullivan, www.photoassistant.net
“Selina takes the ever-changing business and marketing of photography and shows you, in detail, how to succeed in it. In a market where buyers have more choices in photographers than ever, this book is a must read.”—Michael Grecco, photographer; author, Lighting and the Dramatic Portrait; Chairman, Advertising Photographers of America, Los Angeles
“Digging deep below the mechanics of photography, Selina Maitreya’s How to Succeed in Commercial Photography offers a moving mind-body-spirit approach to becoming a successful commercial photographer. Reading this exquisitely written, well-paced guide, you’ll suddenly realize that you have in your possession a priceless blueprint for success.”—Alice B. Miller, Editor, Studio Photography magazine
“This is a masterful guide to developing a successful career in photography. Maitreya brings a unique spiritual understanding to the everyday challenges that photographers face in the twenty-first century.”—Beverly Adler, freelance art buyer
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