 |
 |
 |
|
Inside the Business of Graphic Design:
60 Leaders Share Their Secrets of Success
by Catharine Fishel
Share the insights of today’s most legendary graphic designers as they speak about the best-kept secrets (and failures) of their business lives. Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business.
Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one’s business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you’ve been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
|
|
|
|
|
|
 |
|
 |
|
Reviews
Didn’t you always wonder how other design studios do it? How did they start? How did they change and why? And how in the world did they ever cope with fame and success? Where else do you get sixty heads of design studios to tell you their management secrets, inner workings, and how they treat their employees? You were afraid to ask? Well ask no more, just read.”
—Steff Geissbuhler, partner and principal, Chermayeff & Geismar Inc.
“Fishel makes business personal, offering valuable insights on managing a studio from an impressive array of top designers.”
—David Womack, director of new media at AIGA
“Everyone immersed in the running of a design business or contemplating the starting of one needs this book: It’s not just informative; it’s reenforcing and therapeutic.”
—DK Holland, Design Issues editor, Communication Arts
“Nothing is better than going to the source, and Catharine Fishel takes us there. The voices in this book are practical, insightful, and inspirational. Design needs this now.”
— Dorothy Dunn, head of education, Cooper-Hewitt National Design Museum, Smithsonian Institution
|
|
|
 |
|
 |
|
|
|
