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Licensing Art & Design
Revised edition
by Caryn R. Leland
Whether you are a designer, illustrator, photographer, or fine artist, you can increase your income by licensing your creative images.
This book will show you how by providing expert coverage of the following areas: how to protect your ideas with copyrights, patents, and trademarks; model licensing agreement; a negotiation checklist to evaluate deals; how to maximize royalties; how to find manufacturers and distributors; and licensing in cyberspace. The revised edition now covers the licensing of multimedia and electronic rights.
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Reviews
"It's hard enough to navigate contracts and negotiate fees in the illustration world. In licensing, the challenge can drive one to drink ink. You can pay for seminars, hire lawyers, or you can buy this book. The book's cheaper." —Steven Guarnaccia, Illustrator and Designer
"Creative work needs guidance during the artist's negotiating lifetime. The work can be fair game thereafter. LICENSING ART AND DESIGN up-dates the professional's concerns." —LeRoy Neiman, Artist/Painter
"For those looking to negotiate their way around the $66 billion dollar merchandising market, LICENSING ART & DESIGN is a definitive map. It points out the pitfalls and offers sound advice to achieve success. It's one of the best-selling titles on the Graphic Artists Guild Bookshelf." —Paul Basista, Executive Director, Graphic Artists Guild"
"This book is an invaluable resource for artists and attorneys who want to learn how to turn ideas into money. There is so much important information in this book, it is hard to believe how easy it is to read. It doesn't take the place of a lawyer (too bad!), but it will surely make your time with a lawyer more worthwhile." —Griff Morris Assistant Director, Lawyers for the Creative Arts in Chicago
". . . a handy little reference work for a burgeoning, relatively new business: the creation of licensed products." —Photo District News "An essential purchase for the professional's library." —SCBW Bulletin (Society of Children's Book Writers)
". . . Leland, an attorney experienced in representing graphic artists, provides plentiful information on how designers, illustrators and fine artists can increase their income by licensing their creative work. " —Publish
"This is a very handy basic treatment of the licensing process and should be seriously considered by anyone who is faced with entering into a licensing agreement for the first time." —The Licensing Journal "The Wall Street Journal may not cover this book as an investment, but it is, literally, worth its weight in gold" —Stained Glass
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