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Licensing Photography
by Richard Weisgrau and Victor S. Perlman
Photographers can now increase the profitability of their images by properly controlling and pricing the rights to their work! A veteran photographer and an intellectual property attorney explain the complicated subject of licensing in clear layman’s terms, so that readers can craft licensing agreements, price the values of those licenses, and negotiate fees successfully. This handy guide examines the principles of copyright and registration, explains that such rights can be divided into smaller pieces, and explains how this provides the basis for all licensing. Readers will also find clear explanations of laws of privacy, publicity, and trademark that impact licensing rights. Real-life examples, model agreements in both forms and letter style, a complete Q&A section, and pricing formulae are also provided, along with a dissection of the similarities and differences for licensing for print and electronic and other non-print media. This is the resource that needs to be on the bookshelf of every photographer. .
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Reviews
Licensing Photography contains a wealth of practical business and legal information. It’s well written, up to date, and accurate. It also contains sound advice, many helpful suggestions, checklists, and forms. A must for photographers and those contemplating a career in photography.”
—Marybeth Peters, U.S. Register of Copyrights
“You can make money with your photos. But can you do it easily, smoothly, and without a lot of aggravation? Definitely, if you follow Richard Weisgrau and Victor S. Perlman’s savvy advice.”
—John Owens, Editor in Chief, Popular Photography & Imaging
“Distributing images without licenses is like driving without a steering wheel. You have no control and the loss is predictable and possibly substantial. This book is a steering wheel, guiding photographers through the process of protecting their income potential.”
— James Cook, Photographer and Author of InView and StockView software
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