by Lloyd Princeton

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to figure out what to charge and have the confidence to demand that price; write your business statement; brand your business, including designing promotional materials; find leads and take advantage of them through networking; land jobs and learn how to handle the interview process; protect yourself with contracts; and take advantage of the burgeoning market for green products and services.

 

This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need this book!

 

 “As a motivator, Lloyd is an incredible speaker to the interior design trade. His industry experience brings tremendous value to any client, at any level. His theories are a roadmap to success.”
—Sidney Goldberg, owner, Sidney Goldberg and Associates, Kravet/Lee Jofa