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Marketing and Buying Art Online: A Guide for Artists and Collectors
by Marques Vickers
This comprehensive resource walks artists, galleries, and resellers through the process of establishing an effective website geared to attract viewers, promote sales, and establish long-term, credible presence.
Professional artist and collector Marques Vickers elaborates on the winning strategies, marketing tools and efficient tactics the most popular art and business websites employ to generate links, media exposure and buyers. This valuable volume for the developing Internet savvy artist-entrepreneur and informed art buyer provides details about a diverse range of emerging sales trends and opportunities on the Internet for traditional, original, and reproduction artwork.
In addition, it presents evolving opportunities for licensed products, greeting card publishing, print on demand Gigle's, barter, auction exchanges, motion picture set decor, e-commerce stores, virtual art galleries, affiliate program and many others.
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Reviews
“Packed with valuable information and insights—from the basics of Internet marketing to the plethora of opportunities cyberspace offers artists.” —Caroll Michels, Career Coach, Artist-Advocate, and Author of How to Survive & Prosper as an Artist
“This advanced guide to the World Wide Web for both buyers and sellers of art has everything you’ll need to know to go all the way on the Internet with your art business.”
—Constance Smith, Author of Art Marketing 101
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