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Photography: Focus on Profit
by Tom Zimberoff
There is a unique, all-in-one reference to conquering the photography business. Not only does it demonstrate hundreds of time-proven procedures for making a profit, but it also supplies the software to do it.
This no-fail guide details the “best practices” for starting, running, and evaluating the ongoing operation of a photography business. Unlike any other book on the market, Photography: Focus on Profit also addresses the importance of how-to business automation for every photographer’s studio. It features an accompanying CD-ROM containing Photobyte®.
Here is everything the photographer needs to know about raising finances choosing the right digital equipment, day-to-day business management, and more. This one-stop guide is the ultimate answer to a business world where a photographer’s success depends on handling operations consistently, effectively, and professionally. |
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Reviews
“I will spearhead a proposal here in New York to ensure that ASMP/NY members and creative content providers have the opportunity to benefit from [the] Photography: Focus on Profit seminar and the PhotoByte software. I appreciate what [they] have already done for me and the industry at large.”
—Michel D. Leroy, photographer
“The days of the ‘I only take the pictures, man’ attitude are long gone. Photography is a different world right now, and more than ever you need the instruction manual. Fortunately you’re holding it.”
—Peter Howe, former director of photography at LIFE magazine and, later, Corbis, Inc.
“When I show PhotoByte to my students they expect to see computer software. Because of the way PhotoByte is structured and all that it includes, the demonstration quickly becomes a learning experience built around solid contemporary business practices.”
—John Retallack, professor, the Rochester Institute of Technology
“PhotoByte is precisely what it promises, as valuable to my business as a primary lens. I’ve been running much of my business through PhotoByte for years, and it’s been invaluable in helping me earn more, save more, and work much smarter. It’s helped me become more organized and my clients more mindful of usage. It’s comprehensive, intuitive, and educational. I hope it continues to evolve and serve the photo industry for decades to come.”
—Bob Handelman, photographer
“PhotoByte gives me time to think creatively because it handles all aspects of my photography business.”
—Robert Farber, photographer
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