 |
 |
 |
|
Pricing Photography:
The Complete Guide to Assignment and Stock Prices
(3rd Edition)
by Michal Heron and David MacTavish
This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more.
Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete “buyer’s guide” for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer’s bookshelf. |
|
|
|
|
|
 |
|
 |
|
Reviews
“An excellent and comprehensive guide to pricing photography. . . . From a survey of pros and stock agencies across the country, it offers a comprehensive listing of stock prices for uses ranging from a magazine ad to a mug, and just about everything in between.”
—Photo District News
“Heron teaches photographers how to systematically build the exciting, cutting-edge portfolio that advertising, corporate and editorial buyers are looking for.”
—Photographic
“This valuable book not only provides guides to what other photographers may be doing, it explains, in detail, how you should be pricing your own stock photos and developing you own assignment fees. After all, we’re in business to make money, not to be starving old artists.
The authors demonstrate the how and why you don’t have to take what is offered; and how you can get your price from ethical buyers. This is an excellent tutorial, for newbies and established professionals, to developing fee structures, stock prices, and negotiating strategies.”
—Thom Bourgois, photography writer, talentx.com
|
|
|
 |
|
 |
|
|
|
