acknowledgments 1
1 learning to speak green 2
2 design is an avocado 8
3 the coming wave 18
4 understanding sustainability 28
5 focus on value 34
6 changing the way we design 44
7 ngised: designing backwards 48
7.1 the end: design for destiny 50
7.2 impact: user experience & targeting 66
7.3 packed with goodness: design for distribution & packaging 80
7.4 good impressions: design for manufacturing 102
8 the nature of paper 122
9 one word: plastics 142
10 design for change 158
11 putting it into practice 174
appendix 184
glossary 187
bibliography 194
index 197
