Introduction
Chapter 1: Education: How to Learn What You Donít Know Before Opening a Gallery
Chapter 2: Identity: Defining Your Program and Other Branding Issues
Chapter 3: Business Models and Customary Practices: The Primary Market
Chapter 4: The Secondary Market
Chapter 5: Start-up Capital: How Much You Need and Where to Get It 
Chapter 6: Writing a Business Plan: Pulling it All Together into an Action Strategy
Chapter 7: Location and Build-Out Issues
Chapter 8: Managing Cash Flow
Chapter 9: Logistics: Crating, Shipping, Framing, Photographing, Managing, and Insuring Artwork
Chapter 10: Staffing and Management Practices
Chapter 11: Promotional Efforts: Publicity and Advertising
Chapter 12: Getting Expert Advice
Chapter 13: Art Fairs
Chapter 14: Artists: Where to Find Them; How to Keep Them
Chapter 15: Collectors: Where to Find Them; How to Keep Them
Chapter 16: Peerage: The Art Gallery Community
Appendix
The Standard Art Consignment Agreement
Regional Art Dealers Associations
Bibliography