Publishing Photography: Marketing Images, Making Money, ISBN 1-58115-457-7

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Publishing Photography: Marketing Images, Making Money

6 X 9, 240 pages; Softcover, 10 b & w illustrations

ISBN 1-58115-457-7
Publication Date: August 2006

List Price: $19.95
Our Price: $15.95
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Stock Status: In Stock

Product Code: 1-58115-457-7

Description

Table of Contents

by Richard Weisgrau

Here is the roadmap to help photographers find their way through the complex marketplace and get their images published! This insider�s guide examines the entire range of the publication market: magazines, newspapers, books, posters, greeting cards, calendars, brochures, paper products, packaging, point of purchase displays, print advertisements, Web advertisements, publicity kits, annual reports, Web sites, films, CD-ROMS, DVDs, and more. Chapters cover the technical and aesthetic requirements of given market segments, and how to break into the marketplace. Explanations are provided for assignment and stock photography models and the requirements for being successful at each, as well as the different business approaches for the part-time and full-time professional publication photographer. Readers will find proven strategies for making new clients through past publication and how to make additional sales with the same photographs. Explanations are also provided for the nature of relationships between client editors, art directors, communication directors, and others and the photographer, and how each relationship is crucial to overall success. Anyone who plans to have his or her images published will need this handy guide.

Reviews

�A must-read reference for anyone serious about long-term survival and prosperity as a publication photographer. Weisgrau�s advice and testimony are grounded in years of real-world experience as a photographer and leader within the photo industry, and it shows in this book.�

�John Greim, CEO, Creative Eye Cooperative/Mira.com

�Weisgrau tackles complicated issues with concise candor and up-to-date common sense. With its detailed coverage of the considerations that go into selling and pricing, this book reminds even veterans that the business of publication photography is more about business than photography.�

�Woody Packard, Photographer

�In Publishing Photography, Richard Weisgrau uses the experience and knowledge he has gained in forty-plus years in the business to provide a straightforward and unvarnished overview of today�s publishing market opportunities. Publishing Photography also provides the tools and knowledge to find and exploit the various opportunities in each market segment.�

�Jim Hunter, Editor-in-Chief, StockPhotographer.info