Selling Graphic and Web Design, 1-58115-459-3

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Home > Design Practice >

Selling Graphic and Web Design (3rd Edition)

6 x 9, 224 pages, Paperback
ISBN 1-58115-459-3
Publication Date: November 2006 This title qualifies for FREE SHIPPING on orders of $50 or more

List Price: $24.95
Our Price: $19.95
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Stock Status: In Stock

Product Code: 1-58115-459-3

Description

Table of Contents

Selling Graphic and Web Design: Third Edition

By Donald Sparkman

Attract today�s savvy design clients! A veteran designer who turned a small business into a multimillion-dollar new media company shares his strategies for success in this new edition of the acclaimed Selling Graphic Design. Designers will learn a new approach to their field that blurs lines between graphic design, web design, and marketing through building strategic partnerships and thinking outside the box. In addition to no-nonsense advice for how to write effective proposals, offer the right design solutions, and provide services to fit a client�s needs and budget, this guide has been revised and expanded to share marketing methods from leading Internet designers. Full of tips on pricing, billing, portfolios, this guide also covers marketing complex Web sites, ethics in marketing graphic and web design, brand design, brand law, Web content management, and commonly used terms in branding and Internet design. Beginning and experienced designers alike will need this up-to-the-minute guide.

Reviews

�This book can mean the difference between success and failure for the people marketing design firms. I could have used the information years ago.�
�Seymor Chwast, Director, the Pushpin Group

�This is one of the top books recommended by the movers and shakers of design. If closely read and thoughtfully applied, it can turn a journeyman into a master.�
�Critique

�The information is accurate for everyone in the design business. It will get you to think about what you�re doing about the business of design.�
�Communication Arts

�Armed with these insights, designers can begin to take responsibility for their own careers and businesses. This book provides the ammunition they need to generate ongoing business.�
�The Graphic Artists Guild Newsletter