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Selling Your Crafts (Revised Edition)
by Susan Joy Sager
Craftspeople, hobbyists, students, teachers, and all businesses dealing with crafts will find this revised and expanded edition an indispensable source of information on selling in today’s marketplace.
Drawing upon in-depth profiles of craftspeople and the helpful insights of crafts administrators and small business managers, this unique guide not only gives tips and tactics for promoting and marketing crafts, but also provides the necessary forms and contracts for starting a business. Readers will learn how to devise a business plan, construct a budget, create marketing and self-promotion plans, compose product descriptions, handle trademarks and copyright, write proposals, and start a mail-order business.
This volume explains how to get into craft fairs, sell crafts on the Internet, and network effectively, as well as offers listings of organizations, business associations, helpful Web sites, and craft publications. Anyone wanting to enter the craft business or keep savvy as business grows will need the essential tools in this handy guide. |
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Reviews
“Selling Your Crafts is replete with a complete overview of the craft world and a host of practical suggestions for making a success of your career. As usual with Allworth publications, [the book] is priced modestly and make for heavy-duty wear and tear.” —Art Times
“Here is a book offering so much more than a how-to book. Above all, Sager creates an awareness of new standards for quality and achievement.”
—Arts and Activities
“Such thorough coverage with up-to-date information, and all in one concise, easy-to-understand format in relation to selling crafts.”
—Sandy Blain, Director, Arrowmont School of Arts and Crafts
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