by Richard Weisgrau

Here is the road map to help photographers find their way through the complexities of the marketplace and get their images published! This insider’s guide examines magazines, newspapers, books, posters, greeting cards, calendars, brochures, print and Web advertisements, annual reports, and more. Chapters cover the technical and aesthetic requirements of given market segments, and how to break into the marketplace. Readers will find proven strategies for making new clients through past publication and how to make additional sales with the same photographs. Explanations are also provided for the nature of relationships between client editors, art directors, communication directors, and others and the photographer, and how each relationship is crucial to overall success. Anyone who plans to have his or her images published will need this handy guide.