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Starting Your Career in Broadcasting: Working On and Off the Air in Radio and Television
By Chris Schneider
For anyone who wants to work in TV or radio, here is the bible to starting and building a successful career. In this informative and inspiring guide, today’s top broadcasting personalities share how they broke into the business, the often-hilarious mistakes they made along the way, and how they grew personally and professionally. Veteran broadcaster Chris Schneider interviews Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, E.D. Hill, station managers, top university and broadcasting school instructors, and others who offer expert advice on making the right choices throughout a career. Chapters explore:
• Specific on-air and behind-the-scenes jobs • Academic programs in broadcasting •How to capitalize on a “big break” • What news and program directors seek in job candidates • How an aspiring broadcaster can buy time on the air • Weathering the ups and downs of a competitive industry • How professionals of all kinds can host their own talk shows
A special section explains how broadcast ratings are computed and provides tips for dealing with allergies and the common cold in an industry in which the voice is everything. This is the essential book for anyone who has dreams of working in “the biz.” |
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Reviews
“This is a terrific book about how to get into the communications business. Chris provides fascinating stories from industry leaders on how they got started and does a great job explaining the various aspects of radio and TV, without talking over your head. I wish I had this book when I was coming through the ranks. It reminded me how great this business is.”—Gavin Spittle, Vice President of Talk Programming, KLLI-FM 105.3/KRLD NewsRadio 1080; CBS Radio Dallas/Ft. Worth
“Whether you are a beginner looking for that first job, or a twenty-year veteran working hard to improve, there is useful knowledge and perspective here for you. Every conceivable path to success is explored.”—Jim Lampley, HBO Sports Boxing Host; NBC Sports Olympics Daytime Host
“Finally, a book that offers a realistic glance at the broadcast business from the inside out. Not only does he demonstrate the importance of networking but Chris offers practical advice on topics such as ‘diversity learning,’ ‘critical thinking,’ and ‘getting started off the air.’”—Dr. Phillip Jenkins, Department of Communication Chair, Dallas Baptist University
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