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The Artist's Guide
to New Markets:
Opportunities to Show and Sell Art
Beyond Galleries
by Peggy Hadden
Equally valuable to emerging and established artists, this practical guide discusses alternative means by which artists can build or expand their careers beyond the gallery market.
The useful information that fills these pages includes instructions for writing proposals and selling art to clients most artists would never consider approaching.
Some of the ideas are: designing stamps for the U.S. Postal Service; selling art though architects and interior designers; placing art in corporate and public settings; and gaining access to online galleries.
Peggy Hadden wrote a monthly column focusing on the career issues of artist for Art Calendar and has given numerous workshops on the subject, including a course at Pratt Institute.
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