The Business of Studio Photography, ISBN 1-58115-254-X

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The Business of Studio Photography (Revised Edition)

6 3/4 x 9 7/8, 336 pages, Paperback,
ISBN 1-58115-254-X
Publication Date: September 2002

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Product Code: 1-58115-254-X

Description

Table of Contents

The Business of Studio Photography (Revised Edition)

by Edward R. Lilley

Portrait and wedding photographers will find scores of proven-effective strategies for starting a new studio or improving an existing one in this thoroughly updated edition of the industry classic.

This volume provides practical advice and surefire strategies for every aspect of operating a photography studio: from choosing a location, financing, and equipping the business to pricing jobs, negotiating with photo labs, and selling to the public. Here are scores of no-nonsense guidelines for devising short- and long-term business plans, handling paperwork effectively, conducting public relations and self-promotion programs, and more.

Also included is an all-new section on the use of digital photography as well as completely revised lists of Web sites, equipment, and other photography resources. “ . . . the book could help photographers avoid some of the distress of a highly competitive studio business.”
–Studio Photography.

Reviews
“An investment in the book could help photographers avoid some of the distress of a highly competitive studio business.”

—Studio Photography

“This book offers serious instruction for managers starting new portrait/wedding photography studios. . . . The volume’s greatest value is found in chapters discussing specific problems and advantages of going after different types of photographic business, including school, portrait and commercial photography. . . . There is a lot of practical advice, including some tips that an established studio owner may want to peruse.”

—The Professional Photographer

“It is the most useful manual on studio start-up that I have ever seen.”

—Bob Shell, photographer and photography industry consultant

“I would very highly recommend this book to any new studio seeking good and sensible ‘right on’ information aimed at successful studio photography in all its facets, from management and marketing to camera room savvy. . . . This book is near the top of my reading list for students enrolled in my seminars.”

—Dave Newman, Master Photographer, Salt Lake City