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The Complete Guide to Book Marketing (Revised Edition)
by David Cole
This book marketing classic has been thoroughly revised to provide small- to medium-sized book publishers, authors, self-publishers, and publishing staff with the versatile strategies needed to succeed in today’s marketplace. It features systematic, cost-effective, result-oriented approaches to reaching the largest possible markets. Topics covered include: building brand identity, knowing your audience and soliciting useful feedback, creating an attractive book package, working with distributors, getting great placement, marketing to libraries, using the Internet, cultivating alternative markets, making the most of subsidiary rights, implementing an effective publicity campaign.
The Complete Guide to Book Marketing also includes a marketing timeline and checklist, sample press releases, direct-mail packages and PR pitch letters, as well as a list of helpful organizations, reference works, and key trade publications. This book is the leading resource for anyone seeking to understand and practice strategic book marketing. |
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Reviews
"The Complete Guide to Book Marketing is an essential reference for anyone who wants to learn absolutely everything about how to sell books. If you publish, market, sell, or publicize books, you need this book close at hand."
—Tony Lyons, president and publisher, The Lyons Press
"Without a doubt this is the best book on the subject. I'll be recommending it to all our clients and any publisher or author who wants to know more about marketing"
— Randall Beek, president, Consortium Book Sales & Distribution
"David Cole's straight-talking, clear-headed book about the basics of book marketing is valuable not only on its own but also as a complement to more pie-in-the-sky guides."
—Judith Appelbaum, author of How to Get Happily Published, managing director of Sensible Solutions, Inc.
"As one who has read every book in the field and spent his career practicing the subject, I found David Cole's Complete Guide to Book Marketing to be insightful and articulate. I've already put several tips to work on the job."
—Robin Bartlett, Director, Market and Business Development, World Book Publishing
"Exceptional."
—Today's Books
"Buy this book so you will know how to market your own book"
— Travelwriter Marketletter
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