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The Complete Guide to Book Publicity (2nd Edition)
by Jodee Blanco
Jodee Blanco, author of the New York Times bestselling memoir Please Stop Laughing at Me…, provides an authoritative, in-depth guide to sales-effective publicity from the point of view of both publicist and author. While sharing anecdotes and personal wisdom, the author coaches you through the stages of a book’s publicity lifecycle, with topics such as maximizing coverage through multiple-angle pitches; launching a headline-grabbing author tour; snagging top radio, television, and print interviews; turning public relations disasters into triumphs; and catching a producer’s eye with an unforgettable press kit. |
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Reviews
“Publicity is to books what oxygen is to lungs. Without it, sales suffocate and die. This book is a lifeline for publishing professionals and writers alike.”
—Kent Carroll, publisher, Carroll & Graf
“I’d like to put a copy of this book into the hands of every writer...and every employee in my company.”
—Walter Zacharius, Publishing Research Quarterly
“The Complete Guide to Book Publicity is the most comprehensive manual for effective publicity, promotion, and public relations campaigns.”
—Robert Baensch, director, Center for Publishing, New York University
“In The Complete Guide to Book Publicity, Jodee Blanco, publicist extraordinaire, dispels myths and shines a beacon on reality to help both novices and generals out of the confusing maze of hype and into solid gold book sales.”
—Catherine Lanigan, author of over twenty titles including Romancing the Stone, Wings of Destiny, and The Evolving Woman
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