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Home > Design Practice >

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

6 1/8 x 9 1/4, 160 pages, Paperback
ISBN 1-58115-250-7
Publication Date: November 2002

List Price: $24.95
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Stock Status: In Stock

Product Code: 1-58115-250-7

Description

Table of Contents

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type

by Alexander W. White

Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page�s �white space.� With the help of carefully selected examples from art, design, and architecture, the book illuminates the role of each design element and how it can be rendered more effective by including white space in the page architecture.

The book also demonstrates how white space can lend �sound� to typography or shift the �weight� of a page. Clear, insightful comments are presented in a dynamic page design, and interactive design elements, thought-provoking captions, and scores of illustrations challenge designers to �think out of the box.�.

Reviews

�Whether you�re looking at a well-designed poster, book, magazine, ad, or Web site, it�s fascinating to see how the same principles of good design apply. Alex White has created an entertaining guide.�
�Alexander Isley, Founder, Alexander Isley Inc.

�Alex White provides a comprehensive and coherent guide to recognizing and creating effective graphic design. A strong section on typography, including a glossary and bibliography, will prove useful even to the grizzled, embittered old pro.�
�Daniel Pelavin, Founder, Pelavin Design; and President, the Type Directors Club

�Fluid, thorough, and immensely informative, Alex has written a primer of graphic design bound to become required reading.�
�Brian Diecks, President/Creative Director, The Diecks Group

�The need to master white space is essential to graphic designers. This is an insightful and inspirational exploration of one of design�s most critical elements.�
�Susan Cotler-Block, Chair, Communication Design Department, FIT�