| Today’s tech-driven publishing landscape offers exciting new opportunities¾but new rules apply. The Elements of Internet Style is the first authoritative guide to accept and embrace the realities of creating content for readers who are too busy and skeptical to tolerate the mediocre, unclear, or irrelevant. Writers, editors, publishers, teachers¾everyone who creates content in any medium or coaches others¾will find advice for reaching and truly engaging today’s demanding information-seekers. Written by publishing pros, social-networking consultants, and media analysts and trainers, this guide covers:
• New technologies driving the future of publishing
• New audience expectations across media
• Principles of readability, hierarchy, and flow
• The paramount importance of quality control
• Aids to accessibility, comprehension, and navigation
• How to make good editorial decisions when there’s no precedent or authority
• An assessment of electronic versus printed books
• Using e-forums effectively
• Creating your own style guide
Audiences who think C U L8R makes perfect sense don’t want to be hit over the head with rules only editors understand or notice. The Elements of Internet Style is a must-have for everyone who cares about delivering value to today’s readers. |
