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The Fine Artist’s Guide to Marketing
and Self-Promotion
Revised Edition
by Julius Vitali
In this best-selling guide—now completely revised and expanded to cover digital resources—an internationally acclaimed artist reveals his guerilla tactics for using the media to build a successful art career.
Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist’s Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Also help create attention grabbing publicity videos, press releases, e-mails, exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, also to qualify for arts-in-education residencies and artists’ communities.
This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide. |
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Reviews
There should be room on the shelf for Vitali’s amazingly detailed and practical guide.”
—Library Journal
“Whether you’ve got lots of experience or you’re just starting out, you can learn a lot from this book.”
— School Arts
“For those artists who would rather spend most of their time creating instead of selling their work, this book is invaluable.”
—American Artist
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