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The Graphic Design Business Book
by Tad Crawford
Graphic designers in early- or mid-career and smaller design firms will find the big picture they need to succeed. This comprehensive resource offers inside advice from an array of top professionals in the field. Readers will find tips on building and protecting a business; marketing graphic design; proposals, pricing, and contracts; and the most pressing legal issues of the industry today.
Chapters offer strategies for creating a business plan, managing a studio, using financial reports, presenting portfolios, marketing with a Web site, writing winning proposals, keeping clients happy, and much more. Establishing competitive prices for design work, negotiating contracts, and getting clients to pay are also covered, and clear explanations are provided for copyright and trademark, taxes, and insurance.
Special sections include sample contract forms, a listing of professional organizations for graphic designers, and resources for settling disputes and finding attorneys. Prominent contributors include Richard Weisgrau, Eva Doman Bruck, Leonard DuBoff, Michael Fleishman, Maria Piscopo, Theo Stephan Williams, Emily Cohen, Don Sparkman, Ellen Shapiro, and others.
From starting a business to heading a thriving design firm, this is the book that covers it all!
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Reviews
"I know of no one who has done more to help protect artists from exploitation by the unscrupulous or the unknowing than Tad Crawford. The Graphic Design Business Book is another step in the direction of fairness for those who make the actual work.”
—David Rhodes, President, School of Visual Arts
“From start to finish, this book covers essential business practices for graphic designers. An invaluable resource for the recent graduate as well as sage advice for the established professional.”
—Rebecca Bedrossian, Managing Editor, Communication Arts
“This is one of those rare books that’s a must for every graphic designer in business for themselves. Rich in details, comprehensive in its scope, this book provides vital information necessary for making informed business decisions.”
—Patricia McKiernan, Administrative Director, Graphic Artists Guild
“No longer does a young graphic designer have to learn the facts of business life on the proverbial street corner. With this book, Tad Crawford provides authoritative answers to everything a designer might want to know about business but would be afraid to ask.”
—Michael Beirut, Partner, Pentagram
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