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The Graphic Designer’s and Illustrator’s Guide to Marketing Promotion
by Maria Piscopo
Veteran marketing and promotion expert Maria Piscopo has crafted an in-depth guide to the latest trends, technologies, and business secrets for designers and illustrators.
The book provides step-by-step instructions for long-term success on such topics as: implementing a successful sales strategy; creating a marketing database for new client development; presenting an inspiring portfolio; distributing effective promotional material; utilizing valuable networking opportunities; developing profitable pricing and negotiating techniques; creating efficient advertising, direct mail, and public relations campaigns; making the most of the Internet and e-mail marketing.
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Reviews
“Remarkable!! A truly comprehensive guide to thriving in today’s changing, high tech, and highly competitive marketplace.”
—Jean Mitsunaga, Director, Career Services, Art Center College of Design, Pasadena, California
“This book will show you how to use the other side of your brain so you can become as successful commercially as you are creatively.”
—Michael Tanimura, Director, Silver Image Creative, Inc.
“Maria Piscopo gives wonderful insights to marketing and promotion, and she includes helpful tips and exercises that will help define a designer’s personal path to success.”
—Edward Chiang, Chairman, Spots Design Studio
“Maria Piscopo is my marketing guru. Her no-nonsense advice is on target, thorough, and practical. With infectious energy and enthusiasm, she is not only extremely informative, she is inspiring!”
—Richard Tuschman, Illustrator
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