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The Graphic Designer’s Guide to Clients:
How to Make Clients Happy and Do Great Work
by Ellen Shapiro
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.
Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs.
Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more.
CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
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Reviews
“Keep Ellen Shapiro’s practical, useful guide to corralling and pacifying that ornery critter, the client, within easy reach at all times. You’ll need it.”
—Martin Fox, Editor at Large, Print
“Ellen Shapiro is one smart lady. Her keen intelligence, curiosity and design expertise make her the perfect person to explore the client/designer relationship. Her writing is always lively and filled with valuable insights.”
—Anne Telford, Managing Editor, Communication Arts
“Your clients like you. They trust you. They inspire you to do your best work. They even pay your bills. Too good to be true? Not for the clients and designers profiled by Ellen Shapiro in this important book. Ellen proves that if these clients and designers can do it, you can, too.”
—Ed Gold, Co-Director, School of Communications Design, University of Baltimore; Author, The Business of Graphic Design
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