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The Graphic Designer’s Guide to Pricing, Estimating & Budgeting
Revised Edition
by Theo Stephan Williams
Whether you’re a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.
This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients’ budgets, preparing an estimate, and establishing profitability.
Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.
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Reviews
“Comprehensive and comprehensible! Recent graduates, freelance designers, those about to go ‘on their own,’ and veteran designers who have never truly understood how to put a value on their work will benefit from this excellent book. Personal business anecdotes give life to information that often causes the eyes of ‘creatives’ to glaze over. This could be the most valuable book in you design library.”
—Fred Niles, Chair of the Department of Visual Arts, University of Dayton
“Straightforward, sprinkled with just the right amount of humor, and packed full of clear, useable information, Theo Williams’s pearls of wisdom belong on every graphic designer’s bookcase, right next to Graphic Artists Guild Handbook of Pricing and Ethical Guidelines. This is a gold mine of information from the frontlines and behind the scenes of the graphic design industry.”
—Linda Souders, Souders Engst Design
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