The Photographer's Guide to Marketing and Self-Promotion, ISBN 1-58115-096-2,978-1-58115-096-4

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Photographer�s Guide to Marketing and Self-Promotion, 3rd Edition

The Photographer's Guide to Marketing and Self-Promotion

6 3/4 x 10, 192 pages; Paperback, 40 b&w photographs,
ISBN 978-1-58115-096-4
Publication Date: July 2001

List Price: $19.95
Our Price: $15.95
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Stock Status: In Stock

Product Code: 1-58115-096-2

Description

Table of Contents

The Photographer�s Guide to Marketing and Self-Promotion
(3rd Edition)

by Maria Piscopo

A veteran photographer�s rep reveals how to find more clients and make more money. This newly revised third edition has been brought completely up-to-date to reflect current photo market trends and the latest techniques for using the Internet.

The book explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered.

Reviews

"Piscopo's book is full of specific, practical information that takes into account today's difficult economic climate for commercial photographers. . . . Promotion pieces, portfolios, advertising, public relations, rates, reps, and the ethics of good business are just a few of the other topics covered in this excellent manual."
�Popular Photography

"As a veteran photographer's rep., author Piscopo knows what she's talking about. . . . with this book, you can get the benefits of Piscopo's 20 years in the business for less than $20. . . . There are many examples of successful promotion material throughout the book as well as a sample marketing plan. There is also advice from photographers, photo buyers and photo reps that will help in formulating a strategy designed to expand one's business. The guidance is good. Its implementation is in the reader's hands."
�Studio Photography

". . . the thoroughness of this step-by-step approach is also its greatest strength: even an experienced self-promoter would probably glean enough new information here and there to give new life to his marketing efforts . . . . For the experienced pro, the best part of this book is probably its case studies . . . . These examples clearly show how photographers . . . can build a satisfying and lucrative career based both on their photographic talents and their understanding of particular markets, such as location and travel work."
�Photo District News

"Those freelance photographers who have their visual skills well honed but who lack the ABC's of selling their work will use this book as a bible."
�Women in Photography

". . . aimed at free-lance photographers . . . tells readers how to develop and implement a marketing plan."
�Harold Simon, Strategies

" . . . provides specific suggestions and examples of successful marketing materials. Solid help for your major business questions."
�Phototalk Newslette

"Ms. Piscopo outlines how-to tips for the freelancer for effective self-promotion strategy in the photobuyer marketplace, and presents step-by-step directions for every aspect of the selling process."
�Photoletter

"Maria Piscopo will take you by the hand and show you the marketing strategies that are available to you no matter your budget. . . . This book is well worth reading and re-reading over and over again and an excellent reference to all things marketing and self-promotion."
�PhotoStockNotes

"If you�re a photographer trying to earn a living from your work, The Photographer�s Guide to Marketing and Self-Promotion may be the best investment you make"
�Amazon.com

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