 |
 |
 |
|
The Photographer's Guide to Negotiating
by Richard Weisgrau
The crucial guide for every shutterbug who is a better photographer than a negotiator! An industry leader instills photographers with the confidence and common sense they need to negotiate effectively with clients, vendors, fellow photographers, and others. Readers will be surprised to recognize ways in which they already negotiate successfully in everyday life and how they can apply these principles in business. Drawing from decades of experience, the author examines the nature of negotiating and the traits of a good negotiator. This book reveals the best strategies and tactics for business dealings and ways for photographers to best plan for a negotiation. Specific tips are offered for negotiating assignment deals, stock photography sales, contracts, purchases, and more. In-depth interviews with an art buyer, a photographer, and a photographer’s representative reveal firsthand clues to effective negotiating, as well as blunders to avoid. A special section offers practical advice to help readers practice and further hone their negotiating skills. A must-have guide for all photographers wanting to achieve their fullest business potential.. |
|
|
|
|
|
 |
|
 |
|
Reviews
“Finally! For years photographers worked on developing marketing campaigns and appropriate pricing structures, now there is a book that methodically shows how to put all the hard work together to spell SUCCESS. The Photographer's Guide to Negotiating is requisite reading for every serious photography professional.”
—Georgienne Bradley, Bradleyireland.com, American Society of Media Photographers, Nature Specialty Chairperson
“While photographers invest heavily in equipment and technology, negotiating skills are often overlooked. Weisgrau’s expert guide will allow you to develop your own skills, which will leave your clients happy and make you more successful.”
—Leif Skoogfors, International Photojournalist, Corporate Photographer, and Former Union Negotiator
“To be successful every photographer needs to know how to negotiate. Creativity is a given but negotiation is a learned art. Your art is your business. The art of negotiation is equally if not more important than creativity itself. If you provide the creativity this book will provide you with the added skills needed to improve your business and ultimately your bottom line.”
—Seth Resnick, Photographer and Educator, D65.com
|
|
|
 |
|
 |
|
|
|
