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The Radio Producer’s Handbook
by Rick Kaempfer and John Swanson
Two award-winning major market producers present the definitive how-to guide for producing a radio show. For people involved with radio at every level—from high school and college students considering radio careers to working producers and program directors looking to produce shows with an edge—this book explains every duty a radio producer is expected to perform.
With refreshing honesty and the humorous flair of professional radio comedy writers, the authors reveal how to get one’s professional foot in the radio door, book celebrity guests, craft great interviews, come up with ideas, create great phone segments, write and pitch material, and cope with the pressure that accompanies producing a show in progress.
Featuring a foreword by legendary radio personality John Records Landecker, this book is peppered with real-life anecdotes from careers of producing for esteemed radio personalities.
Special consideration is paid to the unique challenges of remote broadcasts and insider advice given for future careers for former producers. Whether looking for a first job in the business or seeking reaching the top of the producer ladder, everyone in radio will need this comprehensive resource. |
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Reviews
“A must-have for anyone in the business or considering the business!”
—Kathy Hart, Co-host, The Eric and Kathy Show, 101.9 FM The Mix, Chicago
“Rick Kaempfer and John Swanson are at the top of a very short list of ‘difference-making’ radio producers. In this book they give us the secrets to their success, and it’s my hope that it helps a whole new generation of radio producers create the kind of quality radio that Rick and John have been producing for the past twenty years.”
—Greg Solk, Vice President of Programming and Operations, WLUP-FM and WDRV-FM, Chicago
“Read, learn, and do what’s in this book and you will be prepared to do a great show everyday. You also will be able to take care of any lazy, no-good talent in the biz—not that I know anyone like that.”
—Steve Cochran, WGN Radio, Chicago
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